1.) “Pump My Pumps,” Dan Black
2.) “Bermuda,” Kisses
3.) “I Can’t Go For That,” The Bird and the Bee
4.) “The Right Direction,” The Dirty Diamonds
5.) “Promises,” The Morning Benders

6.) “Ambling Alp,” Yeasayer
7.) “Hollywood (Live at SXSW),” Marina & the Diamonds
8.) “This Bed,” Alicia Keys
9.) “Bring It Back DJ,” Maino
10.) “Get Fresh,” Kid Sister

Every year the BBC makes a “longlist” that they then whittle down to a shortlist of rising stars they predict will make waves in the music industry and help shape the sound of the following year.  In years past, the mysterious group of “UK-based tastemakers” who compile the lists have placed the spotlight on some big names just before they broke out (Lady Gaga, MGMT, Vampire Weekend), a few strictly-Euro acts (like VV Brown, Dan Black) and one or two we will never hear from again (Joe Lean and the Jing Jang Jong…that’s real, I swear).

This year, the BBC Sound of 2010 longlist includes a few up and coming acts I’ve featured here: Ellie Goulding, Marina and the Diamonds and Two Door Cinema.

I’m not sure how much sway a list put out by the BBC really has on any band’s success outside of the UK — and to be honest, it’s basically a rundown of artists who are already at the receiving end of an increasing amount of buzz entering the new year — but the list is interesting, if nothing else, in that it really demonstrates how different the music that is considered potentially commercially viable here versus there can be.  As much as I love Ellie Goulding, it’s hard to imagine her as a chart-topper in the US; although white rapper Devlin could follow in the famed footsteps of The Streets across the pond, when is the last time a British rapper had a significant hit Stateside (much love to Slick Rick)?

The official shortlist is unveiled next month.  And apologies to Taylor Swift, but Owl City?  Really, BBC?  Really?

See the full longlist and some selections after the jump — including another of my new favorites The Drums (pictured above).

BBC Sound of 2010: The Longlist

• Daisy Dares You
• Delphic
• Devlin
• The Drums

• Everything Everything
• Giggs

• Gold Panda
• Ellie Goulding
• Hurts
• Joy Orbison
• Marina and the Diamonds
• Owl City
• Rox

• Stornoway
• Two Door Cinema Club

Marina and the Diamonds, the brainchild of Marina Diamandis, has had a string of innovative, off-beat videos to match her innovative, offbeat sounds.  Check out “Mowgli’s Road” above, and “Obsession” and “I Am Not a Robot” after the jump.